Guest Posting, An Infographic

I quite frequently laud the benefits of guest posting as a way for businesses to market their website and products. So when I stumbled across this inforgraphic that shows just what guest blogging can do, I had to share it out with my readers.

You see, many people forget all the benefits of writing a guest post.

• You build credibility
• You reach out to new customers/readers
• You build back links
•  You receive traffic from the web sites where your guest posts are published

The problem many people run into when exploring guest blogging as a marketing strategy is time. They are so busy creating content for their own blog that they feel creating content for someone else’s site to be a waste of resources. Time spent writing for someone else is time that could have been spent writing for your own site.

And if the content is good, why waste it on someone else?

Good content should be shared

That last question raises a good point doesn’t it? After all, wouldn’t you want your best content to be published on your own site for your regular readers?

Of course you wouldn’t want to disappoint your faithful followers by giving them crappy stuff to read, but that is a different topic entirely. What you should be focused on is writing quality content all the time (or hiring someone who does) and spreading the wealth. Post some on your site, but dedicate enough content to be used for guest posts. After all, if someone reads an article written by you, pointing back to your site you want to leave them with the impression that you blog has just as much interesting, useful content. This only happens if what you publish on other sites is high-quality. If you take the other approach and share the content that didn’t quite make the cut on your blog, your potential customers, or readers, will pick up on that immediately and move on.

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